Hello!
When a team already use "Scrum" since a lot of time, but behind the scenes there is no one real/clearly defined "product", just one project after other (with its deadlines), how would eventually that "switch" from project to product (e.g. during an Agile transformation) occur?
Would the main impacts come from making the client (as "the one asking the business demand") aware of the benefits of Agile in order to change his mindset (and the organization's overall one) and the way budget finances the team work?