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What is the difference between Lead time and Time to Pivot?

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Hi,

Can someone help me with understanding the difference between lead time and time to pivot? From their basic definitions they should very similar. Based on the EBM guide:

Lead time is the amount of time from when an idea is proposed, or a hypothesis is formed until a customer can benefit from that idea. This measure may vary based on customer and product. It is a contributing factor for customer satisfaction.


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