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Formulating a product goal for our CRM

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Hi, I work in a development team at a consulting company and we are trying to work more and more in alignment with Scrum. Our team (we're only three developers at the company) have a difficultly with formulating a product goal which makes it very difficult working with Scrum. We work with our companys CRM, a non commercial product, and we have different departments using different parts of the CRM which is quite unrelated to each other. I'm wondering if anyone might have any input in how we are to formulate a product goal when we work with such a big and diverse product.


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