Recently, I have been thinking about empiricism and the concept of "experiment". I wonder if anyone has already described how to conduct experiments in such a way that their results are reliable?
I can easily imagine a Product Owner confusing correlation or accident with a cause-effect relationship after conducting a single experiment.
In evidence-based medicine the concept of a "placebo" and a "control group" are known. It's not so easy in business.
What are your thoughts?