Ladies and gentlemen,
I was recently honored to conduct a research on the topic of the Product Goal introduction to the new Scrum Guide 2020. While the well-known Product Vision happens to be more of a compelling, challenging and engaging thing, the Product Goal shall represent a functionally oriented step towards this particular vision. One of the main goals of my research is to find out, why the Product Goal was necessary in the first place. There are certain points of criticism, which imply the need for an objective like this: