Using SCRUM to open new stores

Hi everyone,

I'm looking to use SCRUM as a framework to open new stores. I wondered if anyone has any experience of using SCRUM in this nature, or in a none IT sense.

We take about 12 to 24 weeks to open a new store, so 1 week or 2 week sprints make sense at this point. However, I'm a little unsure regarding "increments of potentially releasable functionality" at the end of each sprint.