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Conflicts of interests about product pricing between stakeholders

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Hello Scrum community!,

     I got a question that I am sure you guys can help me with: imagine, when there is a conflict of interests between two stakeholders about product pricing (e.g. one wants reduce price, the other wants to keep the actual price otherwise the profitability will be reduced...); where the PO should search for information to deal with this issue?

     The PO should search for metrics "inside" the corporation (e.g. channel sales strategy, customer satisfaction..., "outside" the corporation (e.g. competitor pricing) or mix of both?.


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