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Who holds the rights of Scrum & Scrum Guide?

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Who holds the legal rights for "Scrum", the "Scrum Guide" and (even the term/role "Scrum Master")? 

I am seeking clarity on this question from Scrum.org primarily because of the following reasons:

1. There is an upsurge of Scrum certification agencies and websites in the last few months claiming that they are the top certification body. Though, I don't fall for such claims, I have noticed their aggressive advertising tactics online and offline have gained many takers for what they are offering.


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