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A new project - where do the requirments come from?

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I'm a PO in a media company were our products are websites.

We have a new domain name. At the moment there is nothing written down about what this site will do / how it will functions / how it will look etc.  It’s just a name.

Who gives the requirements on what the end product should look like/do etc?

I thought it should be the business / stakeholders – after all they own this domain. Am I wrong here?


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