Hello everyone,
I am a third-year business student at Bath Spa University and am looking for participants in a study for my dissertation. The data will be collected purely through email interviews.
The study is looking at the applicability of project management methodologies in a marketing context. After the initial reading on the subject, I came across SCRUM and the wider 'agile' methodologies. This then led to the focus on my study being the applicability of traditional project methodologies vs the applicability of agile development ones.